Which of the following organizations would analyze their market environments, find a competitive advantage, and create a marketing mix?
A. a publisher of hunting and fishing magazines
B. a manufacturer of gym equipment
C. the United States Postal Service
D. a Pizza Hut franchise in Mumbai, India
E. all of the above
2. Finding a place to live in Mumbai, India, has been getting harder these days for people who are not vegetarians. Vegetarianism is a centuries-old custom among the Indian population, but the requirement is becoming more obvious as non-vegs are being segregated from vegs. This is important consumer information to a McDonald's franchisee and reflects how _____ shapes consumer behavior.
A. consumer expectation
B. stimulus reaction
C. culture
D. geographic segmentation
E. consumer impulse
3, Which of the following is an example of an individual factor that influences Bil Naggin's decision to buy a Sharps black powder cartridge rifle?
A. his culture
B. his interest in the Civil War
C. the fact his great-great grandfather died during the Civil War
D. the fact his favorite book is Red Badge of Courage
E. his desire to experience what it was like to be a Civil War soldier