MARKETING MANAGEMENT SUBJECT

A. Do you agree that Marketing (Big M) is more critical than marketing (little m) in terms of its scopes and activities in the marketing planning process? Why or why not? Use an appropriate example to illustrate your argument.

B. Discuss FOUR product-market strategies that a fashion company could implement for its business growth. Justify your discussion with relevant examples.

C. Based on your opinion, which product-market strategy is the riskiest? Why? Justify your answer with an example.