Question 23 The aim of Portfolio analysis is to evaluate related and unrelated diversification strategies and to take over a competitor O True O False Question 24 The main reason for conglomerate diversification is, growth in an organization's existing markets O True O False uestion 25 Unlike overall cost-leadership and differentiation strategies, which are industry-wide, a focus strategy is aimed at serving a particular target market efficently O True O False Question 26 The key to bear in mind with business strategy is that it is always in pursuit of a sustainable competitive advantage. True False Question 27 A resource-Based View is often seen as an alternative perspective to Porter's five forces framework. O True O False estion 28 The reputation or goodwill of an organization is increasingly recognized as a valuable tangible asset, which can easily be damaged by i-thought-out strategies and marketing campagn O True O False Question 29 Architecture, Reputation and & Innovation are the three tests that can be applied to core competencies in an organization O True False Question 30 Imitability is capabilities possessed by only a few competitors O True O False