‘Organic Paradise’ is a local shop that advertises that they sell vegetables fresh from their own farm and that all produce sold is 100% organic. The shop is immensely popular among the customers who love healthy eating even though they pay higher prices, they still buy them because they are ‘Fresh and Organic’.
However, a disgruntled employee of the shop informed the Australian Competition and Consumer Commission (ACCC) that many produce sold is neither ‘fresh’ nor ‘organic’ as claimed. Upon an investigation by the ACCC, it is revealed that almost 30% of the fruits are frozen before being sold. They also find that chemical fertilizers were used for certain types of vegetables and pesticides as well.
Required: Identify and explain the most relevant provision(s) of the Australian Consumer Law that ACCC will rely on to take an action against the shop? In your answer discuss at least one relevant case.