Write a short essay on:
a. the idea of differentiation as a means of gaining competitive advantage from the standpoint of firm’s marketing strategy. Be sure to include in your discussion myriad internal as well as external sources of differentiation and their contribution to firm performance.
b. cost- based strategy relative to differentiation strategy
as a source of competitive advantage (a la Porter’s generic strategies matrix) Include in your discussion principal sources of advantage in a cost based strategy relative to differentiation strategy.
As a matter of conclusion, which one of the two strategies above has greater chance of creating sustainable advantage? And Why?