The CPM in the business-to-business (B2B) context, what model/matrix best describes Fiocca?
a. Customer portfolio that importantly incorporated the idea of cost-to-serve into the evaluation of customer value
b. The strategic importance of the customer, the difficulty of managing the relationship with the customer
c. 3-dimensional customer classification, cost-to-serve, net price and relationship value
d. All of the above
e. 80% of sales are made to 20% of customers, 80/20 rule.