You work for a large manufacturing plant. Your firm is thinking of initiating a new project to release an overseas product line. This is the company's first experience in the overseas market, and it wants to make a big splash with the introduction of this product. The project entails producing your product in a concentrated formula and packaging it in smaller containers than the U.S. product uses. A new machine is needed in order to mix the first set of ingredients in the concentrated formula. Which of the following actions is the next best step the project manager should take?
A. The project manager should document the project's high-level requirements in a project charter document and recommend that the project proceed.
B. The project manager knows the project is a go and should document the description of the product in the statement of work.
C. The project manager should document the business need for the project and recommend that a feasibility study be performed to determine the viability of the project.
D. The project manager should document the needs and demands that are driving the project in a business case document.