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The first of two major components of developing a marketing strategy is to __________________.
a. determine a segmentation strategy
b. perform sales analyses
c. develop a product
d. perform a business analysis
e. select a target market Hide Feedback

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sanchezmonica

Answer:

e. select a target market

Explanation:

Clearly defining our target market is one of the fundamental pieces of our business.

The target market is a group of people who respond to a certain demographic and socioeconomic profile to which we want to offer a product or service.

Once our target market is established, using more qualitative variables, we can segment said market and orient our offer to a specific sub-group (segment) based on their habits, customs and values.

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