joemarshall5910 joemarshall5910

06-11-2019
Business

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PRIZM and Tapestry divide and sort small geographic areas into categories using 60 or more demographic and lifestyle characteristics. These market research tools are examples of __________ segmentation.
a. loyalty
b. geodemographic
c. psychographic
d. geographic
e. Benefit

Respuesta :

andreafernandez andreafernandez

07-11-2019

Answer:

b. geodemographic

Explanation:

These market research tools are examples of geodemographic segmentation

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