Research on the persuasive use of evidence shows that a. narrative evidence is far more persuasive than startling statistics b. vivid narratives are usually more interesting and memorable than statistics c. valid statistics are far more persuasive than narrative evidence d. none of the above
Most researchers agree that narrative evidence is more covincing that statistics because they are more memorable and vivid, so the listener can identify with the narration. However, a few other studies have found out that using both types in combination (narrative and statistical) can intensify the persuasive effect.
