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10-01-2020
Business

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A person admires the qualities of a person or a group, he tries to copy the referent’s behaviors (e.g., choice of clothing, cars, leisure activities), this is termed as_________.

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jepessoa jepessoa

10-01-2020

Answer:

Referent power

Explanation:

Usually when an individual admires the qualities of another person (or even a group of people), he/she will try to imitate the referent's actions and behavior.

That is why marketing uses prominent referents to affect consumer behavior (e.g. Aaron Rodgers endorses State Farm insurance, Michael Jordan's Air Jordan shoes, etc.).

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