In its business portfolio analysis, an organization's strategic business units (SBUs) often start as Question Marks and eventually become Dogs.
Explanation:
Business Portfolio Analysis is such a method in which we analyze the products and services of a business and then we make categories of these products and services depending upon their performances.
In business portfolio analysis, an organization's strategic business units are labelled as follow:
Question Marks
Stars
Cash Cows
Dogs
Those business units which have small market share in the declining market conditions are known as dogs.
