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There are many potential segmentation variables, but these variables can be grouped into three basic categories. The categories include all of the following EXCEPT_______________.a. Why do customers make the decisions they do?b. What have the customers done?c. Who are the customers?d. When do customers buy?

Respuesta :

Answer:

The correct answer is letter "D": When do customers buy?

Explanation:

There are three questions companies must answer at the moment of making a segmentation of its market: Why do customers make the decisions they do?; What have the customers done?; Who are the customers? Answering those questions while allowing the firm to know the reason customers purchase, the goods or services they acquire, and what are the features they possess that makes their differences from one another.

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