Threads Inc., an apparel manufacturer, employs personal selling to market goods. Its employees handcraft products that are then marketed by a professional team. In this case, which of the following strategies should be adopted by Threads Inc.?

Question

06-03-2020
Business

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Threads Inc., an apparel manufacturer, employs personal selling to market goods. Its employees handcraft products that are then marketed by a professional team. In this case, which of the following strategies should be adopted by Threads Inc.?

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jepessoa jepessoa · Answer 1 · 2020-03-07T14:38:44+01:00

Answer:

C) Making planned presentations to prospective buyers

Explanation:

Since Threads uses professional salespeople to personally sell their handcrafted products, planned presentations are not only useful, but necessary.

Option A is wrong because large amounts of publicity are useful when a company sells mass products.

Options B and D are wrong because one of the pillars of personal selling is public relations and spreading the company's goals and objectives is part of public relations.