The need for change to automated sales at Bergman’s most likely arises from a(n) ______ force.

The need for change to automated sales at Bergman’s most likely arises from a(n) ______ force.

Multiple Choice

inside


outside


selective


behavioral


lateral

Respuesta :

Answer:

Behavioral Force

Explanation:

Priya acknowledges that competitors are changing its purchase method to an automated one. She sees the trend in consumer behavior and establishes that Bergman has to adopt this new method to be up to date in regards to market best practices.

Therefore, she is affected by a behavioral force to change, in this case, the consumer behavior force.  

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