Answer:
a. Effectiveness
Explanation:
The term efficiency refers to a higher input output ratio with focus upon judicious usage of resources and producing more number of units.
Effectiveness on the other hand is related to achievement of organizational goals and objectives.
In the given case, Gwendolyn is focused upon profit making alongside providing her customers with quality products. This is profit maximization along with customer satisfaction.
Thus, the given case points towards effectiveness.
