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Even if sales of a brand extension are high and meet targets, the revenue may be coming from consumers switching to the extension from existing parent-brand offerings-in effect ________ the parent brand. A. reinforcing B. diluting C. eroding D. cannibalizing

Respuesta :

Answer:

D. cannibalizing

Explanation:

  • If the sales in the brand extension are set high and they meet the targets the revenue may be coming to form the customers that tend to switch the parent brand in response to the cannibalization of the other bands.
  • This is a type of marketing strategy that is aimed to reduce the sales volume of one product as a result of incense in the volume of the other product in terms of the market share.

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