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Manufacturers of products such as beers often use nudity, sexual suggestiveness, or other startling images to get consumers' attention.
Which of the following terms best represents this practice?

a) shock advertising
b) covert advertising
c) hidden advertising
d) open advertising
e) surrogate advertising

Respuesta :

Answer:

The correct answer is letter "A": shock advertising.

Explanation:

Shock advertising is a marketing strategy in which companies use offensive material that could attract consumers' attention. Those materials trespass society's values but they intend to impact people's points of view in such a way that they will not forget the brand name. The strategy of shock advertising is to portrait more than what is socially accepted or what should not be portrayed.

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