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The selling process begins with prospecting and qualifying. Welcome Home wants its sales force to call on those customers who are most likely to respond to the company's value proposition, which makes prospecting a crucial step. To sell townhomes, Welcome Home must get traffic to its model homes. To encourage visits to its community, an email campaign has been planned. A number of commercial email lists are available for purchase that include demographic selects. Which of the following attributes will you use for targeting the email campaign?

a. Geographic: Location of current residence
b. Religious affilation: Jewish, Christian, Muslim, Buddhist, etc.
c. Employer: Location of employer e:

Respuesta :

Answer:

Geographic factor is the most important one as people in that vicinity might be interested in buying a home and hence it becomes very important for the company to ensure that first those probable customers should be trapped who are within a location zone.

Rest of the two options are wrong as religion would not affect this choice and also employer is not permanent.

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