Marley designs and manufactures specialty furniture. She has a number of unique products but can only produce in limited quantities. Marley will probably not use a penetration pricing strategy because ____.
A marketing penetration strategy means that a business deliberately reduces the product offered to the market. The purpose of setting a lower price is to entice consumers to buy the product, thereby creating demand for it.
The penetration strategy discourages other companies from entering the market. Marketers who use this strategy want to establish a large market share for a product in a short period of time.
Mary cannot implement a market entry strategy because of limited production capacity. This approach increases production demand in a short period of time. Mary cannot afford the increase in demand at the moment.
