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Pulse Mobiles Inc. is a cell phone manufacturing company. Its latest range of smartphones arevisually similar to the Y-series range of smartphones from Talkie Gen Inc., in terms of its shape andlook-and-feel. Which of the following strategies has Pulse Mobiles Inc. used to replicate the valuableand rare resource of Talkie Gen Inc.?


A. direct imitation
B. strategic equivalence
C. substitution
D. innovation