Answer:
Since Store managers say they need same-day information on the company's advertising plans, store managers can email me directly for this information.
Explanation:
The situation at Swazzi is precarious since they are not selling the new line of sweater vests well enough to match their sales forecast.
Store managers who are interacting with the consumers at their different outlets will definitely try to find a way to drive sales, hence their request for same day advertising plans from the company.
Mitigating this short fall calls for escalating and responding to requests from the company and the store managers hence the need for a very fast and cost effective communication medium.
For swift communication between the company and store managers, it is okay for store managers to email their request directly and vice versa.
Store managers should not email you directly with this information as a chain of communication has been created to create reliable and manageable communication through district leaders.
Therefore, the ideal alternative is that the communication must be carried out in accordance with the strategy established for the company.
In this case, sending an email to the leader would be ineffective, as it is the district leaders who have the necessary information and data about sales follow-up and strategies to maximize sales.
Therefore, it will be through clear and effective communication and guidance provided by district leaders that store managers will improve the sales process.
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