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How does the buying decision process differ when consumers are shopping on the Internet or mobile device compared with shopping in a store in terms of locations or sites visited, time spent, and brands examined?

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Explanation:

The purchase decision process on the Internet or on mobile devices compared to purchases in a physical store, differ according to the characteristics of each of the shopping environments.

According to Kotler and Keller, the consumer purchase decision process goes through 5 stages:

  1. problem or need recognition,
  2. information search,
  3. evaluation of alternatives,
  4. purchase,
  5. post-purchase behavior.

Therefore the consumer will determine which are the essential attributes when making a purchase and which ones will bring the greatest benefits.

Currently the online shopping market has grown substantially, since most individuals have access to the internet, which makes companies look for a greater online presence, which guarantees the possibility of also offering consumers greater benefits, such as greater discounts and promotions. , since, there is a reduction in systemic and physical costs when the company sells over the internet.

Therefore, online stores compared to physical stores are more likely to offer purchase and post-purchase benefits, in addition to a greater variety of products and brands available, increasing consumer choice.

When The purchase decision process on the Internet or also on mobile devices compared to purchases in a physical store, that so differs according to the characteristics of each of the shopping environments.

Consumer choice

Then According to Kotler and Keller, the consumer purchase decision process goes through 5 stages:

  1. Then the problem or that needs recognition,
  2. Then the information search,
  3. After that evaluation of alternatives,
  4. Then purchase,
  5. Then post-purchase of the behavior.

Therefore, the consumer determines the essential attributes when making purchases that bring benefits.

Currently, the online shopping market has grown significantly.

Most people have access to the internet, which made companies look for an online presence.

It guaranteed to provide the offer to consumers, also discounts and promotions.

Since there is a reduction in systemic and physical costs, the company sells over the internet.

Thus online stores, compared to physical stores, are more likely to offer purchase and post-purchase benefits.

In addition, a greater variety of products and brands increase consumer choice.

Find out more information about consumer choice here:

brainly.com/question/26359372

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