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Q1. While walking to the local electronics store, MusicLover ponders his desire for a high-end noise cancelling headset with soft leather earcups, and realizes that he would purchase it if it were priced at $150, or $180, or even $195, but not at $210. On arriving at the store, he finds that the product is priced at $170. He buys it! Based on this information, Which number is closest to MusicLover's reservation price or willingness-to-pay (WTP) for the headset

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Answer: b. $200

Explanation:

A person's willingness-to-pay refers to the maximum price they would be want to pay for a good or service. For instance, if you refused to pay more than $25 for a jar of honey, your willingness-to-pay for the jar of honey is $25.

In this scenario, MusicLover will buy the headset if they are $195 but not if they are $210. His willingness to pay is therefore between $195 and $210. From the options, the only figure in that range is option B with $200.

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