company send and receive messages daily via email, voice mail, text and traditional memos. A persuasive message occurs when a person attempts to convince an individual or group to take certain specific actions. negative messages are often associated with bad news such as employer firings layoffs and negative reviews.

provide 1-2 strategies you might incorporate to ensure effectiveness of persuasive message in business

provide 1-2 strategies to help ensure the most polite, professional and appropriate manner to deliver bad news in business

Cordial, positive communication, with a focus on negotiation and openness to receiving proposals and feedbacks.
Indirect approach, with a focus on explaining the advantages and benefits of the public to perform the expected action such as performing a specific task or concluding a sale.

Deliver bad news in business:

Be transparent and communicate all the reasons that led the organization to face the bad news that is being communicated, maintaining a realistic but positive approach to maintain the sense of unity and overcoming of employees.
Using an indirect approach so that bad news has less impact on the audience, for this the communication is made using soothing words and the news is in fact only given at the end of the message when explanations of the reasons for the fact are explained which increases the employees' sense of understanding.