The reason why firms spend millions of dollars to develop brand names that have no preexisting meaning in any known language is that: They want to avoid any unforeseen embarrassment that language confusion can cause.
A brand name is the identity of an organization. When choosing a brand name, companies strive to use a name that has no hidden connotation in any language.
To achieve this, they may research the name before adopting it.
Learn more about brand names here:
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