In the creative brief used by leo burnett, an objective statement refers to a specific, concise description of what the campaign is supposed to accomplish or what problem it is supposed to solve.
An optional resume part is an objective statement or a professional summary. Your objective's aims specify the emphasis for the description that is supposed to accomplish. You have the chance to back up your objective in the next areas of your resume.
A beneficial blend within an objective statement or summary is expressing your aims while also quickly describing the abilities or experiences you could bring to a position or company. A clear, position-centered objective statement outlines the value you can contribute and the needs you can meet.
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