in the context of the elaboration likelihood model (elm), the attractiveness of the person delivering a message and the expertise of the spokesperson of a message are examples of .

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15-11-2022
Social Studies

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in the context of the elaboration likelihood model (elm), the attractiveness of the person delivering a message and the expertise of the spokesperson of a message are examples of .

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AnkitM AnkitM · Answer 1 · 2022-11-18T22:27:03+01:00

in the context of the elaboration likelihood model (elm), the attractiveness of the person delivering a message and the expertise of the spokesperson of a message are examples of peripheral cues.

The elaboration likelihood model (ELM) of persuasion, which is part of the dual process theory of persuasion, explains how attitudes change. The ELM was founded in 1980 by John Cacioppo and Richard E. Petty. [2] The model aims to explain different ways of processing stimuli, their applications, and how they affect attitude change. The ELM suggests two basic paths for persuasion: the center route and the perimeter approach.

A person following the primary pathway, which leads to persuasion, is likely to carefully and attentively analyze the true features of the data presented in support of an argument. On the other hand, under the peripheral pathway, persuasion occurs when a person makes a clear assumption about the benefits of the advocated stance or associates with favorable or negative cues in the stimulus..

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