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Sun Energy is the first hydro-based energy plant in Australia, and it has captured a large portion of the market. It has created a strong brand name that everyone associates with energy efficiency and cost savings. In this market, Sun Energy is demonstrating
A) first-mover advantages.

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In this Australia energy market, Sun Energy is demonstrating A) first-mover advantages.

What are the first-mover advantage?

The first-mover advantages are the benefits that result when a business is the first to offer a new product in a new market.

First-mover advantages include increased:

  • Brand recognition
  • Customer loyalty
  • Increased sales
  • Better competitive position
  • Development of economies of scale and cost-efficiency.

First-movers do not only enjoy advantages, they also suffer some disadvantages, including the increased risk of competitors copying and improving upon the product and service offering.

Thus, we can conclude that Sun Energy is enjoying Option A. first-mover advantages and not small-scale entry, pioneering costs, greenfield venture, or purchasing power parity.

Learn more about first-mover advantages at https://brainly.com/question/29488150

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Question Completion with Answer Options:

A) First-mover advantages.

B) The small-scale entry.

C) Pioneering costs.

D) A greenfield venture.

E) Purchasing power parity.

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