Marshall McLuhan coined the expression "The medium is the message," which refers to how the form of a media ingrains itself in the message
And creates a symbiotic relationship that determines how the message is received. Students will have a varied experience when studying through various media, yet they can still accomplish the course objectives, according to McLuhan's succinct statement. Although their experience will be different, they can still accomplish the same objective. Just a different route leads to the same place. At a period when mass communication was expanding quickly, he transformed the way we think about media and communications. The idea put forth by McLuhan that the content of new media is old media is less widely recognised but no less important. Social media, in the words of McLuhan, is "cold." He would be encouraged in his technological determinism by social media. Social media would also be used by McLuhan to create the idea that form determines content. Finally, he would assert that the world has shrunk even further.
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