Location analytics are a part of big data analytics that allow a company the opportunity to analyze location data from mobile phones of employees.
In order to find effective solutions to any business difficulty and communicate those insights with the rest of the organization, location analytics combines spatial data on assets, infrastructure, transportation, and the environment with data about an organization's operations and customers.
Location analytics can quickly and accurately provide information about the performance and potential of businesses. You may determine exactly where would benefit from your limited resources by combining the right data (anything from retail sales numbers to customer service reviews) with extremely accurate location information.
Location analytics enables businesses to determine which locations customers frequently visit, what kinds of goods or services they require after being affected by the epidemic, and what kinds of marketing tactics we should employ to get customers to buy the goods or services.
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