The subsection of the firm's overall marketing plan mentioned above is called its advertisement plan.
A marketing plan can be referred to or considered as a plan that is backed by the formulation of a strategy intended towards deriving the maximum revenue for an organizational firm. An advertisement plan is an effective way that can be laid out to conduct a subsection of the marketing plan, wherein the firm lets the public know about the existence of the products that it offers for sale in the open market.
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